From idea to App Store in 10 steps.
Build a real iOS, Android and web application using AI — even if you've never written a line of code.
AI made coding easier.
It didn't make building an app simple.
A non-technical founder with an idea still needs to understand AI tools, databases, hosting, authentication, mobile frameworks, notifications, and both app stores — and how they all connect.
We connect the dots.
The Framework
10 steps. One clear path.
Every step tells you what to build, what tools to use, and what to give the AI — in order.
Define Your Idea
Turn a vague idea into a clear product specification before you touch any tools.
Prototype
Create a visual, clickable prototype so you can see and feel the app before any real code exists.
Design the Database
Design entities, relationships and permissions before letting an AI coding agent build the full app.
Build With AI
Give an AI coding agent your specification and database, then build incrementally, feature by feature.
Backend & Hosting
Set up hosting, environment variables, and separate development, staging and production databases.
Turn It Into a Mobile App
Turn your web app into a real iOS and Android app from a single codebase.
The Stack
A recommended tool for every step.
No more guessing what to use. Every tool is explained — what it does, why we recommend it, and what it costs.
Claude
The large language model that acts as your product thinking partner and coding collaborator throughout the framework.
Why we recommend it: Strong reasoning for product specs, database design and code — and it pairs directly with Cursor.
Free tier available · Pro from ~US$20/mo
Cursor
An AI-native code editor where you and an AI coding agent build your application together, feature by feature.
Why we recommend it: Purpose-built for working with AI coding agents across a full codebase, not just single files.
Free tier available · Pro from ~US$20/mo
GitHub
Where your code lives, versioned and backed up, and where Vercel deploys from.
Why we recommend it: The standard for source control — required by almost every hosting and CI tool you'll use.
Free for individuals and small teams
Neon (PostgreSQL)
A serverless PostgreSQL database with instant branching — perfect for separate development, staging and production databases.
Why we recommend it: Database branching makes it trivial to keep environments separate without running your own infrastructure.
Free tier available · usage-based pricing beyond that
Vercel
Hosting, deployment, environment variables and server infrastructure for your application.
Why we recommend it: Deep integration with Next.js and GitHub means every push can deploy automatically, with previews for every change.
Free tier available · Pro from ~US$20/mo
Flutter
A single codebase that compiles to native iOS, Android and web apps.
Why we recommend it: The most mature option for shipping one codebase to every platform without maintaining three separate apps.
Free and open source
Pricing
Pick how hands-on you want us to be.
Browsing the whole framework is free. When you're ready to build, choose your level of support.
DIY
The 10-Step Playbook
Everything you need to build it yourself: videos, prompts, templates and checklists for all 10 steps.
- Complete 10-step framework — video walkthroughs for every step
- Full AI prompt library
- All templates (PRD, database schema, API spec, and more)
- Step-by-step checklists for every step
- Lifetime access to updates
PRO
Build Your App
The playbook, plus the support and accountability to actually finish building.
- Everything in DIY
- Private community of other builders
- Expert review of your app as you build it
- Priority access to new prompts and templates
- Project dashboard with progress tracking
Done With You
Launch Your App
You bring the idea and the drive. We sit alongside you and help you actually build and launch it.
- Everything in Pro
- Hands-on help building your app, step by step
- Architecture and code reviews from a real engineer
- Direct support through App Store and Google Play submission
- A real, launched app at the end
Prefer to just hand us the idea? Done For You is coming soon →